About

The CRO Trifecta™

The CRO RoundTable is an executive peer group for Chief Revenue Officers (CRO’s) — the executives responsible for generating revenue to fund and grow the business. Our RoundTable program is completely results-focused.

The leadership road to results is always a successful combination of three components – Culture, Strategy and Execution – our “CRO Trifecta™.” Why a trifecta? Business results are often like a horse race – you run your business on ever-changing track conditions, your fiscal year is a timed event, and your competition is always on your tail!

Many times leadership teams blame their performance shortfalls on execution. Successful executives know that where the problem appears is not always where the problem exists. Our members say it best – “culture eats strategy for lunch every day.” When culture and strategy are not aligned (a core leadership responsibility), execution becomes an intermittent compromise at best…and terminally toxic at worst.

The power of the RoundTable is in the collaborative fusion of:

–Experience-Based Intelligence
–Outside Creativity
–Candid Feedback

Our open, casual format is the catalyst for revenue-focused, experiential learning in a risk-free, interactive environment. Members have a forum for exploring new ideas, getting feedback for pivotal decisions and developing strategies for expanding their businesses. Here they connect and discuss growth opportunities and challenges with subject matter experts along with non-competing peers.

Click here to download a 1 page pdf of the RoundTable

Analog vs. Digital – the Explanation of Operations vs. Sales

The gap between operations and sales in organizations is always obvious and can be explained by their respective measurement cultures. In operations, improving a process from 93.4% successful performance to 93.9% can be cause for an over the top celebration. Even improving it to 93.5% confirms positive progress is being made and everyone gets knuckles […]

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Why do executives join peer groups?

After 5+ years of interviewing candidates for the Chief Revenue Officer (CRO) Executive RoundTable, the primary business reason most join is clear – Leaderslisten to employees and experts but believe peers. Leaders know they have to make good decisions for their business to prosper and grow. Most have 3 primary sources of input: Direct Reports […]

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Founder’s Corner

Welcome to my video corner where you can learn more about the RoundTable, our structure and specific topics we discuss in our monthly, peer group meetings.  Video topics include: –Who joins the CRO RoundTable? –The CRO Trifecta –Differentiating Value with more videos being added regularly.

Click Here to go to the corner

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