Frequently Asked Questions

What’s a CRO?

The executive responsible for generating revenue to fund the business, deliver a profit and grow the company.

What are the titles in the groups?

Titles vary, but they have one thing in common, they are the person who worries about growing the business.

What size organizations do you work with?

Currently they range from start-ups to $1 billion+ in annual revenue. The one thing they all have in common is that their orders come in one at a time. We work on scalability.

Are you a sales training group?

No, we look at revenue as a system. Too often organizational thinking is disjointed tactics – email blasts, attending trade shows, hire your competition, etc. We know that the real power play is looking at revenue as a system.

What makes you different from other peer groups?

Our group was born out of our CRO Success experience working with multiple revenue and leadership programs for growth-oriented companies. RoundTable discussions are centered on our two models – CRO Trifecta© of Leadership + Strategy + Execution = Results, and our Revenue as a System model from the book Chief Revenue Officer! by Carl Moe.

Where do you meet each month?

Minneapolis meets once a month for 10 months at Minnesota Valley Country Club in Bloomington, MN,Medina Country Club in Medina, MN and Mendakota Country Club in Mendota Heights, MN.

Chicago meets once a month for 10 months at the Arrowhead Golf Club in Wheaton, IL.

Our members like that we do not require them to host at their facility on a rotating basis. The country clubs provide an enjoyable ambiance for the meetings.

What months don’t you meet and why?

July and December. These are busy months for vacations and holidays so we prefer to keep them open for our members. Our Members use these months to schedule their two Individual Strategy Reviews (business reviews, sales tune-ups, leadership coaching, and market strategy sessions) that are part of the membership package..

What do you get as part of your annual membership?

10 monthly RoundTable meetings and 2 Individual Strategy Reviews.

Can I come to a RT meeting?

Not to the entire meeting. When we have a guest speaker, you are welcome to come listen to the speaker. After that we close the door and go to work. We hold the RT discussions confidentially. The meetings are working meetings that are closed to nonmembers.

5 Non-Leadership Comments

After decades of working with companies to improve their revenue performance, we have heard a litany of comments from leadership teams that will cause any engaged employee (or outside resource) to urgently start the quest for another opportunity. The 5 most atrocious are: 1. The only job the sales department has is to keep manufacturing […]

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The Sales Funnel is Dead!

The new age of digital disruption is re-engineering the world of sales. Many companies today are doing “OK” selling more to long established customers where they have inside traction but their new-logo business is best described as “underperforming” (aka nonexistent). The tough question Chief Revenue Officers address in planning sessions is: Why can we sell […]

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Founder’s Corner

Welcome to my video corner where you can learn more about the RoundTable, our structure and specific topics we discuss in our monthly, peer group meetings.  Video topics include: –Who joins the CRO RoundTable? –The CRO Trifecta –Differentiating Value with more videos being added regularly.

Click Here to go to the corner

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