Our resource team is comprised of successful business veterans who have all served as CROs over the decades and each one brings a wealth of experience to the table.

Carl Moe
Carl is the founder and Managing Director of C.R.O. Success LLC. Carl’s career began in Detroit selling computer-based design and production automation systems to the American-headquartered auto companies for Digital Equipment Corporation. Next were decades of senior executive roles(CEO, President, COO, EVP and CRO) in global, growth organizations.  He has conducted business in 14 countries outside North America, serves on multiple boards, chairs the CRO Roundtable and guest lecturers at the Carlson School MBA program (University of Minnesota). He holds both an engineering degree and MBA from the University of Michigan.

Thomas Herman
Thomas is Managing Director of Chicago operations and chairs CRO RoundTable Chicago.  Thomas brings over three decades of Sales, Operations, Executive Management and Ownership to CRO RoundTable.  He has conducted business in more than 15 countries outside of North America with experience at Fortune 100, Franchises, startups, emerging business and mid-size businesses that ranged from manufacturing to retail to services to high tech.  Thomas serves on multiple boards, both commercial and not-for-profit. He holds a B.S. from the University of Minnesota.


Derrick Moe
Derrick is the Managing Director of Select Metrix LLC, a hiring process and assessment company that takes the guesswork out of selecting the right candidate.  Derrick’s career started with over 10 years in sales roles from the rep level up to management in markets ranging from technology to manufacturing.  He has been involved in hiring and assessments since 2001 and has worked with hundreds of companies to take the guesswork out of their hiring decisions.  He is a certified Behavior Analyst, Values Analyst and DNA Analyst.  Derrick holds a Bachelors of Arts degree from Macalester College – St. Paul, MN, majoring in Psychology.

5 Non-Leadership Comments

After decades of working with companies to improve their revenue performance, we have heard a litany of comments from leadership teams that will cause any engaged employee (or outside resource) to urgently start the quest for another opportunity. The 5 most atrocious are: 1. The only job the sales department has is to keep manufacturing […]

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The Sales Funnel is Dead!

The new age of digital disruption is re-engineering the world of sales. Many companies today are doing “OK” selling more to long established customers where they have inside traction but their new-logo business is best described as “underperforming” (aka nonexistent). The tough question Chief Revenue Officers address in planning sessions is: Why can we sell […]

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Founder’s Corner

Welcome to my video corner where you can learn more about the RoundTable, our structure and specific topics we discuss in our monthly, peer group meetings.  Video topics include: –Who joins the CRO RoundTable? –The CRO Trifecta –Differentiating Value with more videos being added regularly.

Click Here to go to the corner

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