The Book

This work summarizes our methodology for supporting the Chief Revenue Officer (CRO) role in B2B revenue models.

CROCRO RoundTable was organized to provide the tools, systems and support services for those CROs working to move their organization’s revenue performance to the next threshold.Amazon_buy_button

We welcome your feedback and look forward to hearing from you.

You are welcome to preview 3 chapters from Chief Revenue Officer! to help determine if/how we can accelerate your success.

–Chief Revenue Officer!

5 Non-Leadership Comments

After decades of working with companies to improve their revenue performance, we have heard a litany of comments from leadership teams that will cause any engaged employee (or outside resource) to urgently start the quest for another opportunity. The 5 most atrocious are: 1. The only job the sales department has is to keep manufacturing […]

Read more

The Sales Funnel is Dead!

The new age of digital disruption is re-engineering the world of sales. Many companies today are doing “OK” selling more to long established customers where they have inside traction but their new-logo business is best described as “underperforming” (aka nonexistent). The tough question Chief Revenue Officers address in planning sessions is: Why can we sell […]

Read more

Founder’s Corner

Welcome to my video corner where you can learn more about the RoundTable, our structure and specific topics we discuss in our monthly, peer group meetings.  Video topics include: –Who joins the CRO RoundTable? –The CRO Trifecta –Differentiating Value with more videos being added regularly.

Click Here to go to the corner

Read more