Gain The Edge

Find A Phrase That Pays – Let Your Differentiating Value Be Your Message/Pitch

You’ve heard it before: the KISS principle is smart for business. Keep your message short and simple, but it’s equally as important to make it memorable. So why do people in business continue to bury their prospects with an avalanche of words? It’s because they haven’t stopped to define what they’re bringing to their prospect’s […]

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Talent Selection in Layman’s Terms

Having spent a career hiring executive talent , it seems like all the new age tools for profiling and assessing candidates should make hiring a lot easier and improve overall success. My experience suggests the new tools do help early identify the candidates NOT to pursue but making final selections can still carry some angst […]

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Founder’s Corner

Welcome to my video corner where you can learn more about the RoundTable, our structure and specific topics we discuss in our monthly, peer group meetings.  Video topics include: –Who joins the CRO RoundTable? –The CRO Trifecta –Differentiating Value with more videos being added regularly.

Click Here to go to the corner

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