Not every company has a Chief Revenue Officer (CRO) position but every company does have a Chief Revenue Officer. It is the perosn whose responsibilities include generating sufficient revenue to fund the business, deliver a profit and grow the company. Aliases include CEO, President, Owner, COO, VP Sales, etc. This book defines the four core processes the Chief Revenue Officer must manage or they will manage the CRO.

Carl Moe shares more about the Book in a 2 minute interview.